Raising the bar again
Singapore Customs moves up a notch in annual ACE
pro-enterprise ranking


For the third consecutive year, Singapore Customs has been named
one of the top three pro-enterprise government agencies in the Action Community for Entrepreneurship (ACE) Pro-Enterprise Survey. In fact, it clinched the runner-up position this year.


Singapore Customs clinched the coveted ACE Award for the third consecutive year.
 
When Singapore Customs redefined its mission, vision and values in 2005, it embarked on a journey in a new direction and has since been making headway.

By focusing on regulating and facilitating trade, rather than just protecting revenue, the agency saw a vast improvement in its survey ranking – from 11th position in 2004 to 3rd position in both 2005 and 2006.

This year, Singapore Customs ranked second out of 24 agencies when it achieved a Pro-Enterprise Index of 86.7 points – an increase over last year’s 82.8.

The agency improved its scores for all five components of the Pro-Enterprise Index: Compliance Cost, Customer Responsiveness, Pro-enterprise Orientation, Review of Rules and Transparency.

Its greatest improvement was in the area of Customer Responsiveness, which shows that its efforts to engage customers and create a conducive environment for business have made an impact.

Many survey respondents gave the agency favourable comments such as “application is fast and efficient”, “very proactive in providing support to companies” and “they trust and listen to the customers”.
Vital partner of trading community
Pleased with Singapore Customs’ performance, Director-General Teo Eng Cheong said, “This is a significant achievement for us – to be able to consistently remain in the top three positions over three years. I believe that fundamentally, this reflects our commitment towards our vision and mission.

“We are guided by our strong and clear vision to be an active and valuable partner to the trading community. Although Singapore Customs is ultimately a regulatory agency responsible for the integrity of the trading system, we do not regulate mindlessly. We regulate with the aim to support Singapore as a trusted and efficient trade hub. This requires smart regulations, customer-centric procedures and good judgement by our officers.”

Proactive rules review

In maintaining a pro-business stance, Singapore Customs adopts a robust rules review framework that incorporates multiple channels for gathering feedback from its key stakeholders, such as staff, partners and customers.

The inputs collected have shaped policy changes over the years. For example, many tax-suspension schemes have been launched. Singapore Customs now offers more innovative, adaptive and customised solutions to cater to diverse needs. And under an enhanced framework of controls, the agency leverages on companies’ in-house IT systems to incentivise self-compliance, improve risk management and minimise duplication of data entries.

PRO-ENTERPRISE INDEX COMPONENT 2006 2007
  score score
Compliance Cost 84.5 85.0
Review of Rules 81.3 85.7
Transparency 87.7 90.5
Customer Responsiveness 79.1 86.3
Pro-enterprise Orientation 81.1 86.0
Singapore Customs improved its scores for all five components of the
Pro-Enterprise Index.
 

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