When you prepare the import permit applications for publications and recorded sound media, you are required to:

a) declare the correct HS code and the corresponding Product code for the respective Type of Product (e.g. comics, books, audio materials etc.) and Type of Consignment (e.g. exempted categories, non-exempted categories, offshore, languages etc.);
Please refer to Appendix A for the list of HS codes and Product codes.

b) indicate under the "Product Quantity" field the number of titles imported based on the invoices;

c) indicate "NMB" under the "Product Quantity Unit" field;

d) enter the numeric portion of the MICA permit number in the “Licence No.” field for declaration of import permits for Malaysian newspapers and periodicals, offshore newspapers as well as publications published in Singapore but printed outside Singapore and Malaysia. For example, if the permit number is “MICAP999012004”, declaring agents and traders will only need to enter “999012004” in the “Licence No.” field. 

e) relevant supporting documents should be attached and submitted together with the permit applicatio.

Refer to link for MDA (CUP) product codes.