World No Tobacco Day 2010
- Live it up without lighting up

Singapore Customs joined forces with the Health Promotion Board to engage youths and rally the public behind the smoke-free cause in an event to commemorate World No Tobacco Day held at the open plaza outside Plaza Singapura on 29 May 2010.

Featuring entertaining performances and carnival-style games and activities, the highlight of the event was an exciting hip-hop dance competition themed “Live it up without lighting up”. As upbeat music filled the air, youths aged 13 to 25 entertained the crowd as they showed off their groovy dance moves while conveying messages on the benefits of a tobacco-free lifestyle, including improved appearance, stamina and spending power.

Through Singapore Customs’ exhibition panels and information pamphlets, those present at the event also gained insights into the issues concerning illegal cigarettes, and were warned of the harsh penalties for buying or dealing with such cigarettes, which include hefty fines and jail terms. Singapore Customs believes that raising awareness about the perils of illegal cigarettes is important, especially among youths, so that they will not inadvertently run afoul of the law, but instead say “no” to illegal cigarettes and smoking.

The public was also made aware of the supporting role they could play in helping to curb the demand for such cigarettes by reporting incidences of smuggling or illegal cigarette activities to Singapore Customs. These messages were reinforced by emcee Daniel Ong during the event and through a “spot the difference” game played on stage. Other interesting activities visitors could engage in at the event included having their caricature drawn, customising their tote bag and having their t-shirt printed.

Towards the evening, in the biggest moving flash mob Singapore has ever seen, groups of youth, joined by celebrities such as Michelle Chong and Nat Ho, tuned into 98.7FM and made their way in tandem from five starting points along Orchard Road and converged at Plaza Singapura. There the fun continued with the launch of the “Live it up!” party by Guest–of-Honour, Dr Vivian Balakrishnan, Minister for Community Development, Youth and Sports, where the youths partied the night away with live entertainment and cool giveaways.

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